October 26, 2023
Hill Wallack LLP Law Firm Unveils New Branding and Logo
October 26, 2023 - Princeton, NJ
Hill Wallack LLP Law Firm, a renowned name in the legal industry, is thrilled to announce the launch of its new branding and logo, marking a significant milestone for the firm.
The firm hired Splendor out of Red Bank, NJ, who crafted a new brand position and brand identity. The new positioning, "Impact where it matters most," encompasses and covers all practice areas and all attorneys within the firm. It is an elegant summation of a driving principle of Hill Wallack: "We strive to make a significant impact in the lives of our clients and their businesses. This strategic position is a tremendous overarching sentiment that will empower our communication efforts moving forward in an authentic and compelling way," stated Managing Partner, Michael Kahme.
Accompanying the new brand positioning is an all-new logo and visual identity. We've embraced the equity built from the original logo and enhanced it ever so slightly to bring a more modern, elegant feel that coincides with the evolution of the firm. This new logo and typography help round out Hill Wallack's identity in a professional, yet approachable way and feature a classic blend of colors chosen for their timeless appeal and their representation of trust, integrity, and expertise.
"We are excited to introduce our new branding and logo, which reflect our ongoing dedication to delivering top-tier legal services while embracing a more modern and approachable identity," said Eric Kelner, Partner at Hill Wallack LLP. "Our clients and partners can expect the same unwavering commitment that has been our hallmark for decades, now with a fresh and contemporary perspective."
As Hill Wallack enters this exciting new phase, it remains committed to its core principles of excellence, integrity, and client-centric service. The new identity echoes Hill Wallack's evolving role as a dynamic, forward-thinking legal partner.
Hill Wallack LLP is a leading law firm with over 80 attorneys in offices in Princeton, Cedar Knolls, Cherry Hill, and Red Bank, New Jersey, Yardley, Pennsylvania, and New York City. Hill Wallack is a full-service law firm that applies professionalism, skill and a human touch to more than 50 practice areas.